Hiring a Video Producer for Corporate Videos: Be Aware of These Factors
July 3, 2017
Leslie D. Varner (30 articles)
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Hiring a Video Producer for Corporate Videos: Be Aware of These Factors

Many corporations and companies hire video producers and private video production firms to help them produce different kinds of videos. Training videos and awareness videos are generally produced by corporations to provide information to new employees and to use as refreshers for older employees. Videos provide a graphical representation, thus making it easy for employees to understand what is expected of them. However, as you can imagine, the content delivery of training videos is quite different when compared with conventional videos. Therefore, you need to be very careful when hiring a video producer to make a corporate training video. Here are some key factors that you should be aware of when hiring any corporate video producer.

Budgeting

First of all, you need to decide how much money you are willing to pay to have the video made. Local firms that offer video production in Brisbane usually charge a specific amount for producing different kinds of videos. You can get a better idea about their rates by visiting their website or getting in touch with someone who works at the company. Usually, the duration of the training videos is between five and fifteen minutes each. Certain videos such as orientation videos, can be longer, sometimes lasting as long as an hour. Naturally, the longer the video is, the more you will have to pay. Therefore, it is important that you get quotes from major video producers in the area and then decide which one to use. Keep in mind that spending over the top on training videos isn’t a wise idea; try to keep the prices down as much as possible.

Concept and Design

Before you hire any video production company to make corporate training videos, you also have to be careful that the concept and design of the video is easily explainable. For that purpose, you need to refer to the video company’s portfolio. This will give you a better idea about whether or not the company comes up with engaging and interesting designs for their videos, and whether or not they can do a good job for you. Keep in mind that most of these companies also create marketing videos that can be published on different social media networks, so you have to come up with an engaging concept for the video first and foremost.

Client Collaboration

When coming up with the concept of the video, the client and the designer will have to collaborate with each other very closely. You will provide the main objective of the video as well as the key points that you want to be included in the video. The producer will then come up with the design of the video and discuss it with you. Once both parties have agreed on the concept of the video, the principal photography will begin and then the shooting will begin. Make sure that the designers are flexible and willing to collaborate on the overall concept of the video.

Leslie D. Varner

Leslie D. Varner