Tips for Designing Attractive Billboards
May 23, 2017
Leslie D. Varner (33 articles)

Tips for Designing Attractive Billboards

Marketing is essential for any business that wants to succeed in the modern world. If you are offering a quality product and have complete belief in what you are offering, then you will need to come up with a way to market it to consumers. Unless people know what you are offering, they won’t buy it. Even today, billboards are the most effective form of outdoor marketing. People look at billboards every day when they go to work or whenever they go out. If you are thinking of renting a billboard for your business, it might be a good idea to first come up with a good picture or advertisement that you can put on it. Here are some important tips that will help you come up with attractive billboards for your business.

Consider Your Location First

Many billboards that you may have seen in different areas are often designed according to their location. For instance, billboards placed on busy roads usually deliver some sort of message to the viewer. The words are written in a large, bold typeface to ensure that people can read it without having to put the brakes on. Before you think about renting billboards in regional Queensland, always take a bit of time to consider your options. Keep in mind your design choices and the product that you want to market before choosing the right location. For instance, if you are offering something that is suitable for use in rural areas, there’s no point in putting it on a billboard on a busy urban street.

Design Choices

Now, there are many different ways by which you can design your billboard. Companies such as Bishopp Billboards offer an extensive range of different billboards in numerous sizes. Once you have hired the space, the next step is to decide on the design that you are going to put up on the billboard.

Ideally, you should make sure that the design on the billboard correlates with the surroundings where it will be placed. Remember, the key is to maintain a balance between the writing on the billboard and the picture that you are going to put up. Ideally, the design should provide people with a clear idea about the product that you are offering. It is essential when designing outdoor display signs that you consider the surroundings of the billboard. It’s best if you take a bit of time to look at different designs for inspiration as well.


Usually, some sort of panaflex material is used to create the billboards. Ideally, the company will give you some tips about which material is best suited to your needs, and will also give you an idea of the difference in pricing for each material. Of course, the final decision lies with you, based on your budget and financial constraints. Small businesses usually don’t have too much money to spare, which is why they often have to compromise on the material used or the quality of the design printing on the billboard.

Leslie D. Varner

Leslie D. Varner